Week 1: Concept Genesis & Opportunity Sensing
Explore computational fashion systems, sustainability commerce, and AI-driven design innovation. Learn trend scraping, market analysis, persona development, and opportunity memo creation through data-driven approaches.
Digital Fashion Analytics & Trend Scraping
Master systematic data harvesting from social media, e-commerce sites, and digital content using automated algorithms and NLP technologies like GPT and BERT for trend insights.
TAM Analysis & Commercial Viability
Calculate Total Addressable Market using top-down and bottom-up methodologies, evaluate market entry barriers, and design MVP validation strategies for fashion ventures.
Data-Driven Persona Development
Build semi-fictional user characters from qualitative interviews, ethnographic research, and quantitative analytics while ensuring ethical diversity and cultural sensitivity.
AI-Enhanced Sustainability & Circular Commerce
Apply Life Cycle Assessment (LCA), develop circular commerce canvas frameworks, and integrate AI-driven sustainable material innovation strategies.